Please don’t mind me as I adjust my proverbial glasses; I’m trying to evaluate Jason Alexandra’s bags without reflexively thinking yuck. For those of you busy with humdrum life, the New York native has been scooping up loads of attention for her kitschy beaded hand bags which the designer also hand-makes.

At prima facie level, Alexandra’s dippy bag aesthetic is not going to be everyone’s cup of tea. The vivid beads make up geometric patterns and friendly everyday shapes, working particular well as fruits and flowers. However, it was never going to be my cup of tea. Imagine my surprise on realising French style purveyors, Sabina Socol and Jeanne Damas flaunting their own Alexandra luggage on Instagram. Was I too trigger happy with my reaction? Given the Instagram hype, I felt a deeper look was in order.

Alexandra first popped up on my radar when I researched summer bag options for you guys a while ago. The delicacy of the threaded beads, which additionally doesn’t have any fabric lining, meant I didn’t think it would interest most of you. Plus, doesn’t it feel a bit childish?

Ironically, that childishness is probably at the heart of Alexandra’s bag appeal. I think Nylon Magazine summed it up best, observing that the activity of beading is evocative of our childhood crafting. I’m sure we can all relate to spending our Summer days beading away friendship bracelets and then gifting them to our closest and dearest friends. Or, some of us knew of a talented, dexterous friend who was really damn good with crafts while we somehow always managed to botch our project.

The way I see it, Alexandra is that talented friend. She strung all three hundred and more of those beads together for YOU (the amount of beads that goes in each bag). Just because it’s a little too Brady Bunch happy, doesn’t mean you don’t appreciate the labour of love. And besides, colour has been shown to lift moods. For three figures, you too, can get some mood boosters below!